Check your inbox for your welcome email — it has everything you need. Go to saxe.app, tap Create Account, and use the same email address you purchased with. If that email does not work, email us at hello@saxe.app and we will sort it out.

On the sign-in screen, enter your email and tap Forgot your password? We send a one-click login link. Tap it and you land straight in the app. Once you are in, open Profile in the top corner and set a new password for next time.

Products save automatically under their name. Everything you added — the listing, your reviews and comments, the brief, your saved scripts, and the ownership and must-include settings — is stored with it. Next time, find it in the search box at the top and pick it to pick up where you left off.

200 script starters a month, and the counter resets on the 1st. A script starter is a strong first draft — one press of Generate makes three, so a press draws three from your 200. The counter beside the button always shows how many are left, so the limit is never a surprise. Think of the 200 as starting points to test and shape, not one-and-done finals.

No. Only generating a brand-new script counts toward your 200. Editing, reworking, reiterating and regenerating a script you already made is unlimited and free — it never touches your monthly count. So edit and reuse your scripts as much as you like; that is exactly how you are meant to use them.

Yes — every line is editable, both on a fresh batch and in your saved library. Tap into any field and rewrite it; the field grows to fit as you type. On a saved script, make your changes and tap Save edits and it writes back to your library instantly. Nothing you generate is locked, and none of this editing counts against your 200.

Make a starter, post it, and watch how it lands. Then tweak it slightly — adjust the hook, swap one line, sharpen the pre-close — and test again. Small iterations on a proven direction beat a fresh script every time. This is how real creators find winners: tension and testing, not volume. Because editing is free, you can spend one starter and then iterate on it as many times as you like to find the angle that lands.

Only new script generation pauses, and it comes back on the 1st when your 200 reset. Everything else stays open — your whole library, the Planner, and editing, reworking and reusing every script you have already made. So even at the limit you can keep sharpening and posting the scripts you have.

Two sources, two different jobs. This is the most important thing to get right in the whole tool — mix them up and the scripts drift off the product.

4 and 5 star only. They tell Saxe what is genuinely good about the product, in real buyers' words — that is what a script is built to say.

Paste up to 100. Saxe picks the most useful and drops the rest — near-duplicates, and content-free ones like “I love it” that say nothing — so you can paste freely without diluting the brief. The counts still reflect all the reviews you added.

Skip 1 and 2 star reviews entirely. A one-star complaint about a dented box or a slow courier is not a buyer objection — it is a shipping problem — and feeding it in is how a script ends up about the product arriving damaged. Do not use low-star reviews to find objections. That is what comments are for.

From the comments on viral and competitor videos — not from your reviews. Those commenters are the people you are trying to convert: they have not bought yet, and their hesitations and doubts are exactly what a script has to answer. Your happy reviews cannot tell you what is holding the next buyer back; the comments can.

You did not paste comments. Objections come from the viral-video comments, so if that source is thin or missing, the brief has nothing to build objections from. Go back and add comments from people who have not bought yet, then build again. Do not reach for low-star reviews to fill it — that is the one move that pulls a script off the product.

Yes. Paste the listing when you start the product — brand, materials, sizes, real features. It is where Saxe gets the verifiable specs, so a script can name a real number and never invent one. The reviews and comments say how buyers feel; the listing is the ground truth about the product itself.

Your one non-negotiable — the thing that must never be left out of any script, usually the single feature that actually sells it. It is optional but strongly recommended. When you fill it in, every script works it in, in its own words — it makes the point, it does not paste your sentence in verbatim.

It sets how far a script can speak from your own experience, so nothing overclaims. Two options:

I have it in hand (the default) — scripts can show it, feel it, and react to it in the present, but never claim months of use.

I've been using it — scripts can speak from real experience over time, including how it has held up. Pick whichever is true for you.

Open Profile in the top corner. It has two parts, you fill it in once, and it shapes every script you ever generate — so it is worth five minutes before your first product. One part teaches Saxe how you sound; the other tells it who your buyers are.

A short questionnaire. Each item shows two ways of saying the same thing — thumbs up the one that sounds like you, thumbs down the one that never would, and leave it blank if you are unsure. Both can be right, or neither. This is what makes scripts come out in your voice instead of a generic creator's.

Your buyers' gender, age, and life stage. Pull these from your shop's creator analytics, under Audience — and use Customers, not Followers, the people actually buying from you. This changes what a script is about: which pains it leads with, which life it pictures. It never names an age or a gender in the script itself.

When you tap Build brief, Saxe reads everything you pasted and writes it up: who the buyer is, what they feel and want, and the objections holding the next buyer back. It is the source every script is written from.

Read it and correct it. It is a draft of what buyers said, not the final word — you know your product and a handful of reviews do not. Every line is editable, and you can revert if you change your mind. A few minutes here is the difference between scripts that land and scripts that are slightly off.

Each press gives you three, and each one is written to a different buyer — three distinct angles on the same product, not three finished posts. Treat them as script starters: take the hook from one, the payoff from another, reword them so they sound like you. Every script is saved to your library automatically the moment it is generated — there is no save step and nothing is lost — so keep the ones you want and delete the rest. Saved scripts stay fully editable, and editing them is free — so post a starter, then tweak it slightly and re-test until the angle lands.

Because a price stated in a script is an unverifiable claim, and that is a compliance problem. Prices and discounts change, and a script that names one can be wrong or misleading the moment it is watched — the kind of claim that gets a video pulled. So scripts sell on what the product does and what it means for the buyer, never on cost, and let the shop page carry the live price.

The Content Planner builds a whole week of scripts from your product library in one pass, instead of one product at a time. You assign products to buckets — top sellers (filmed the most), focus products (this week's push), and incoming samples (new tests) — and you can add a sample that is not in your library yet without leaving the tab.

Optionally paste up to two winning-video links; their transcripts guide the structure of every script that week. Then choose New angles or Same angle, fresh wording, and how many videos per product and per day. Saxe writes all the scripts, saves them to your library, and groups them By bucket. Switch to Daily to see one day at a time, or Weekly to see the whole week and drag cards between days.

The Carousel Studio builds a swipeable multi-image post — the photo carousels creators run alongside video. It writes the whole set as one selling sequence built on a single angle: a hook slide first, benefit slides (rows of concrete, product-specific points, each with an icon), a feature slide or two, and a CTA slide last — one idea per slide, one desire across the set.

It also art-directs the look, choosing a font pairing and accent colours for the whole carousel. Attach your own product photos in order and it reads each one and writes that slide's copy about the exact product shown. Every slide stays editable in the studio.