Getting Started
read it once, then go build
How Saxe works
Everything you need before your first script.
The one idea
Saxe does not write about your product. It writes about your buyer, in the exact words real buyers used. You feed it two very different sources, each with one job, it builds a brief, and the brief feeds every script.
The two sources are not interchangeable. Reviews are what to say. Comments are what to answer. Get that split right and everything downstream works. Get it wrong and the scripts drift off the product.
1
Set up your profile once
Before your first product, tap Profile in the top corner. It has two parts, and you fill it in once. It shapes every script you ever generate, so it is worth five minutes now.
How you sound
Your voice
A short questionnaire. For each pair, thumbs up the phrasing that sounds like you, thumbs down the one that never would. Leave it blank if you are unsure. This is how scripts come out in your voice instead of a generic one.
Who you sell to
Your audience
Your buyers' gender, age, and life stage. Pull these from your shop's creator analytics, under Audience, and use Customers, not Followers — the people actually buying. This changes what a script is about; it never names an age or gender in the script itself.
2
Start a product
On the home screen tap + New, then add the product name and paste the listing. The listing is where Saxe gets the real specs, so a script never invents a number.
3
Paste your two sources
This is the step that decides everything. Two sources, two jobs — do not mix them up.
What to say
Reviews — 4 and 5 star only
The happy reviews are the source of what to say: the emotion, the desire, the real reasons people love it. Paste up to 100 and the tool picks the most useful, dropping near-duplicates and content-free ones like “I love it” — so you can paste freely without watering the brief down. Skip 1 and 2 star reviews entirely — they are not buyer objections, and feeding them in is how a script ends up about a product arriving damaged.
What to answer
Comments on viral videos
Objections come from here, not from your reviews. Paste comments from viral or competitor videos — the hesitations and doubts of people who have not bought yet. That is what a script has to answer to convert them.
On your phone, screenshot the comments and upload them. On a computer, paste or drag the screenshot straight in. Saxe reads either.
4
Two settings that keep scripts honest
Below your material are two small settings worth getting right.
How far you can speak
Ownership
I have it in hand (the default) lets scripts show it, feel it, and react to it in the present — but not claim months of use. I've been using it lets them speak from real experience over time. Pick the true one so no script overclaims.
The non-negotiable
Must-include
Optional, but strongly recommended: the one thing that must never be left out — the feature that actually sells it. When it is filled in, every script works it in, in its own words.
5
Build the brief
Tap Build brief. Saxe reads everything you pasted and writes it up: who the buyer is, what they feel and want, and the objections holding the next buyer back.
⚠ An empty objections section means you did not paste comments. Objections come from the viral-video comments, not from your reviews. If that section comes back thin, go back and add comments from people who have not bought yet, then build again. Do not reach for low-star reviews to fill it — that is what pulls a script off the product.
6
Read and correct the brief
The brief is a draft of what buyers said, not the final word. Read it and fix anything you know better than they do — you know your product and a handful of reviews do not. Every line is editable, and you can revert if you change your mind.
7
Generate three
Tap Generate scripts to get three at once, each a strong, distinct angle written to a different buyer. Think of them as script starters — strong first drafts to test and shape, not one-and-done finals. You get 200 script starters a month and they reset on the 1st; one press makes three, so it draws three from your 200. The counter by the button shows how many are left. Only a brand-new press counts — editing and reusing what you have already made is free and never touches your 200.
8
Edit and save
The three are different angles on the same product, a starting point, not a finished post. Every line on a card is an editable field — tap in and rewrite it so it sounds like you; the field grows as you type. Reword a hook, tighten a payoff, then tap Save to scripts to keep the ones you want in your library, where they stay editable. Editing, reworking and regenerating a saved script is unlimited and free — it never touches your 200.
9
Find the winning angle
This is how real creators find winners — tension and testing, not volume. Make a starter, post it, and watch how it lands. Then tweak it slightly: adjust the hook, swap one line, sharpen the pre-close — and test again. Small iterations on a proven direction beat a fresh script every time. Your 200 are starting points; the winning move is to spend one, then iterate on it as many times as you like to find the angle that lands.
Iterating is free. Only generating a brand-new script counts toward your 200. Every edit, rework and re-test of a script you already made costs nothing — so once a starter is working, keep sharpening it, not restarting.
10
Two more tools
Up top you will also find Planner and Carousels. Planner helps you decide what to post and when; Carousels art-directs image posts. You do not need them to write scripts, but they are there when you want them.
Open Saxe Read the FAQ →